Should you ask a barber if you need a haircut?
Should writers have a web presence? Search online. You’ll get hundreds of thousands of links offering lists of reasons why every writer should have a blog, a website, or a website with a blog. Rationality doesn’t explain my web presence. As a recruited WCW contributor, this blog was
foist thrust upon me. I already had a website.
Here’s why I had a website. My first novel, Well Oiled, involves characters interacting with mayberryoil.com. An hour after the book hit Amazon, it occurred to me that my readers should be able to interact with the website as did the characters in the book. This brainstorm hit thirty minutes before I needed to leave for a dinner engagement. In that time, I was able to confirm that the name of the website used in the book wasn’t taken. I bought it.
After dinner, I built the site using Drupal. I also created an account with a username and password matching a character in the book. In the next week, I added treats to the site — pictures of elements in the book and related materials. To access the treats requires answering questions based on the story.
It takes time and energy to maintain a web presence. There’s probably a benefit. I still don’t know if every writer needs a website. My reason for having one is simple — it seemed a good idea at the time.